? An Internal Launchīefore you move to a JV Launch, it is important that you run an Internal Launch, meaning that you are promoting your product/service to your own e-mail list and social media followers without the support of affiliates/partners.
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Before and after each call, you can survey the group asking them what they want to learn more about, what questions they have, etc… The pre-pre-launch of a Seed Launch does a lot of the heavy lifting for you. This is where you are essentially selling a group coaching course (maybe 6-8 weeks) with weekly calls. If you don’t have a product yet, you can employ what Jeff calls… ? The ‘Seed Launch’
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Here are the 4 different types of Launches you can execute:
#Launch jeff walker pdf#
Content can vary widely, from video to audio to written PDF (or a combination)Īn easy way to think about pre-launch content is this… Remember those old-school sales letters that were 30 pages long and you probably didn’t read but just scrolled to the bottom to find the price? This sequence flips that long sales page on it’s side, delivering shorter pieces of valuable content that educate and give before you ask for the sale.Activate mental triggers (authority, social proof, community, anticipation, reciprocity).Give your audience 3 pieces of high-value content over 5-12 days (sequencing is key!).(Make any necessary tweaks to your final offer!).Over the years, I’ve experimented and developed different variations of product launches, but I’m going to quickly summarize Jeff’s model for you…Ī Product Launch consists of 4 phases: 1️⃣ Pre-Pre-Launch If you’re tired of telling the same people to buy your stuff over and over, you need to launch! It turns into this really cool ‘marketing’ event. You’re giving them great content whether they decide to buy or not. If you do it right, people become genuinely engaged in a 2-way conversation. Otherwise, you’re trying to fill a broken funnel and are multiplying inefficiencies.?) ( NOTE: If your offer sucks and/or your product doesn’t provide real value for customers, you must get that right before launching. A launch allows you to bootstrap to success without capital. ⚒Īt it’s very core, a launch “creates a huge amount of buzz and excitement before your product is ever released” and features an incredible offer at a great price point that provides your customers with life-changing information. You need momentum and cash flow, because they are the very lifeblood of every successful business.” (pg. Every successful product, business, and brand starts with a successful launch. (If you don’t have a product or an e-mail list yet, a launch might be exactly what you need! Stay with me…) It’s time to get you moving towards your first launch! ?
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(He’s also got a free online workshop that is full of actionable teaching.) I’ve orchestrated more than 50 launches for my clients since I read this book and went through Jeff’s Product Launch Formula course in 2014. It’s changed my life and it can change yours too. Whenever I hear the word ‘ launch‘, I get chills at the excitement, the opportunity, and the incredible amount of time and energy that goes into executing a successful product launch. Once I got a paperback copy, it became a coloring book… full of highlights, notes, sticky notes, etc… ? I bought the Kindle version, read it overnight… and everything clicked! ? When I had a product ready to launch, I accidentally stumbled upon this on Amazon… I was a Marketing major at UAB and got my MBA, learning traditional business methods.īut something deep inside me knew that there was more… More than product launches, this book is like a masterclass on Online Marketing.
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Many of the thoughts and ideas that ran through my head were suddenly made clear as day. This one kick-started it all for me back in 2014. There are a few books that have had significant influence on my life…